MARTINA LUDESCHER Ayurveda is the operator of the website www.martinaludescher.com. MARTINA LUDESCHER Ayurveda is therefore responsible for the collection, processing and use of your personal data and for ensuring that data processing is carried out in accordance with the applicable data protection law.

Your trust is important to us, which is why we take the issue of data protection seriously and ensure appropriate security. Of course, we comply with the statutory provisions of the Federal Data Protection Act (DSG), the Ordinance to the Federal Data Protection Act (VDSG), the Telecommunications Act (FMG) and other applicable data protection provisions of Swiss or EU law, in particular the General Data Protection Regulation (GDPR).

Please read the following information so that you know what personal data we collect from you and for what purposes we use it.

If you have any questions about data protection, you can contact Martina Ludescher directly at martina.ludescher@me.com.

What data do we process when you visit our website?

Do we already collect data from you when you access our site?

When you visit our website, our servers temporarily store each access in a log file. The following technical data, as with every connection to a web server, can be collected without your intervention and stored by us until it is automatically deleted:

- the IP address of the requesting computer

- the name of the owner of the IP address range (usually your internet access provider)

- the date and time of access

- the website from which access was made (referrer URL), if applicable with the search word used

- the name and URL of the retrieved file

- the status code (e.g. error message)

- the operating system of your computer

- the browser you are using (type, version and language)

- the transmission protocol used (e.g. HTTP/1.1) and

- if applicable, your username from a registration/authentication.

The collection and processing of this data is carried out for the purpose of enabling the use of our websites (establishing a connection), ensuring long-term system security and stability, optimizing our internet offering and for internal statistical purposes. This is our legitimate interest in data processing.

The IP address is also evaluated together with the other data in the event of attacks on the network infrastructure or other unauthorized or improper use of the website for the purposes of investigation and defense and, if necessary, used in the context of criminal proceedings for identification and for civil and criminal proceedings against the users concerned. This is in our legitimate interest in data processing.

We store such access data for a maximum of 365 days.

2. What data do we collect when you purchase goods from our online shop?

You have the option of purchasing goods/services directly from our website. For this, we require the following information:

First name

Surname

Telephone number

Email address

Home address (including postcode and city)

Country

Payment information

3. We use this data and any additional information you voluntarily provide only to offer and deliver the goods to you in the best possible way. The processing of this data is therefore necessary for the implementation of pre-contractual and contractual measures and is in our legitimate interest. What data do we collect when you use our contact form?

You have the option of using a contact form to get in touch with us. For this we require the following information:

- Name

- Email address

- Subject

- Message

We use this data, as well as any additional data you provide, only to answer your contact request in the best possible and most personalized way. The processing of this data is therefore in our legitimate interest.

4. Survey and health assessments

You have the option to complete our confidential surveys and health assessments as part of the Holistic Health Program and submit them to us. We use this information exclusively to support you in your health and well-being needs. For this we need the following information:

Email address

For registration, we need a valid email address so that we can use a “double opt-in” procedure to verify that the questionnaire has actually been submitted by the owner of the email address.

5. What are cookies? Do we need cookies?

Cookies help in many ways to make your visit to our website easier, more pleasant and more meaningful. Cookies are information files that your web browser automatically stores on your computer's hard drive when you visit our website. We may use the following cookies in particular:

Technically necessary cookies

Performance cookies

Functional cookies

Advertising cookies

We use these cookies, for example, to temporarily store the services you have selected and the information you have entered when filling out a form on the website so that you do not have to re-enter the information when you access another subpage. Cookies may also be used to identify you as a registered user after you have registered on the website, without you having to log in again when you access another subpage.

Most internet browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a message always appears when you receive a new cookie.

Disabling cookies may mean that you are unable to use all the features of our website.

6. Do we need tracking tools?

a. What are tracking tools?

We use the web analysis service Google Analytics to optimize our website and ensure it meets user needs. Pseudonymized user profiles are created and small text files (cookies) are stored on your computer for this purpose. The information generated by the cookies about your use of this website is transmitted to the servers of the service providers, stored there and processed for us. In addition to the data listed in Section 1, we may also receive the following information:

- The navigation path that a visitor follows on the site

- The time spent on the website or subpage

- The subpage from which the website is exited

- The country, region or city from which access occurs

- Terminal device (type, version, color depth, resolution, width and height of the browser window) and

- Returning or new visitor.

The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage for the purposes of market research and tailoring this website to meet requirements. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of the third party.

b. What is Google Analytics?

Google Analytics is provided by Google Inc., a company of the holding company Alphabet Inc., based in the United States. Before the data is transmitted to the provider, the IP address is shortened by activating IP anonymization (“anonymizeIP”) on this website within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The anonymized IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. In these cases, we ensure through contractual guarantees that Google Inc. maintains an adequate level of data protection. According to Google Inc., under no circumstances will the IP address be associated with other data relating to the user.

Further information about the web analysis service used can be found on the Google Analytics website. Instructions on how to prevent your data from being processed by the web analysis service can be found at .

Storage and exchange of data with third parties

7. What data is processed when I place an order via the webshop?

If you place orders or submit offers via our website, we will receive various personal information. This is usually the data listed in section 2 of this privacy policy. In addition, we may receive requests regarding your order or offer. We will process this data in order to record your booking as requested and to provide the booked goods. The lawfulness of the data processing for this purpose lies in the fulfillment of a contract.

8. Is this data stored or linked?

We store the data specified in sections 2-5 of this data protection declaration in the USA. The data concerning you is systematically recorded and linked to process your orders and provide the contractual services. We base the processing of this data within the software on our legitimate interest in customer-friendly and efficient customer data management.

9. How long will my data be stored?

We only store personal data for as long as is necessary to use the above-mentioned tracking services and for further processing in the context of our legitimate interest. We store contract data for longer because this is required by statutory retention obligations. Retention obligations that oblige us to store data arise from accounting, civil and tax law. According to these regulations, business communications, concluded contracts and accounting records must be kept for up to 10 years. If we no longer need this data to provide our services to you, the data will be blocked. This means that the data may then only be used for accounting and tax purposes.

10. Central storage and linking of data

We store the data specified in this privacy policy. The data concerning you is systematically collected and linked for the purpose of processing your orders and providing the contractual services. For this we use software from the company name, address, country. The software is maintained by company name, address, city. We base the processing of this data within the software on our legitimate interest in customer-friendly and efficient customer data management.

11. Storage period

We only store personal data for as long as is necessary to use the above-mentioned tracking services and for further processing in the context of our legitimate interest. We store contract data for longer, as this is required by statutory retention obligations. Retention obligations that oblige us to store data arise from accounting, civil and tax law. According to these regulations, business communications, concluded contracts and accounting records must be kept for up to 10 years. If we no longer need this data to provide our services to you, the data will be blocked. This means that the data may then only be used for accounting and tax purposes.

12. Disclosure of data to other third parties

We will only disclose your personal data to other third parties if you have expressly consented to this, if there is a legal obligation to do so, or if this is necessary to enforce our rights, in particular to enforce claims arising from the contractual relationship. In addition, we will disclose your data to third parties if this is necessary in the context of using the website and processing the contract (including outside of the website), namely to process your orders.

a. Who is our web host?

One service provider to whom personal data collected via the websites is forwarded and who has or can have access to it is our web host, Squarespace, Inc. (www.squarespace.com). The websites are hosted on servers in the USA. We recommend that you read Squarespace's privacy policy and other statements so that you know how your data is processed.

b. Who is our credit card provider?

We offer the option to pay by credit card on our website, for which we work with Stripe. By selecting the payment option, you consent to us transferring personal data to Stripe if necessary. The purpose of the transfer of personal data is payment administration. Please refer to Stripe's privacy policy for information on the handling of personal data.

Stripe's current privacy policy can be found at https://stripe.com/ch/privacy.

c. Links and social plug-ins

We have included links to some of our partners' websites and other relevant websites on our website. If you access such links from our website, data may be passed on to the owner of the website you are accessing.

In addition, we also use social plug-ins such as Facebook, Instagram, Twitter and LinkedIn. We offer you the option to share content from our website directly with Facebook, Twitter and your email provider by clicking on the corresponding button on the website.

We have no influence on the processing activities of these social media platforms, so please read the respective data protection guidelines before accessing the platform(s).

d. What happens when you watch a YouTube video on our website? 

We offer YouTube videos on our website. YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA is the operator of such plug-ins. When you watch a YouTube video on our website, a connection is established to the YouTube servers. This tells YouTube which video you have just watched. If you have a YouTube account and are logged in, YouTube can associate your browsing behavior with you personally. You can prevent this by first logging out of your YouTube account. For specific information about how YouTube processes your data and your options for settings, please refer to the YouTube privacy policy.

The processing of your data in connection with YouTube is based on your consent.

e. Do we use Google Maps?

We use the Google Maps product from Google Inc. By using our website, you consent to the collection, processing and use of data collected by automated means by Google Inc, its agents and third parties.

The Google Maps terms of use can be found at https://www.google.com/intl/de/help/terms_maps.html.

13. Transfer of personal data abroad

We are also entitled to transfer your personal data to third-party companies (commissioned service providers) abroad for the purposes of the data processing described in this data protection declaration. These companies are obliged to protect your data to the same extent as we are. If the level of data protection in a country does not correspond to that in Switzerland or Europe, we will ensure by contract that your personal data is protected at all times in the same way as it is in Switzerland or the EU.

Is there anything else you need to know?

14. You have a right of access, rectification, erasure and restriction of processing, as well as data portability.

You have the right to request and receive information about the personal data we have stored about you. In addition, you have the right to have inaccurate data corrected and the right to have your personal data deleted, provided that this does not conflict with any statutory retention requirement or any legal basis that allows us to process the data.

You also have the right to request that we return the data that you have provided to us (right to data portability). Upon request, we will also forward the data to a third party of your choice. You have the right to receive the data in a common file format.

You can contact us for the aforementioned purposes at the email address martina.ludescher@me.com. We may, at our discretion, require proof of identity in order to process your requests.

In many countries, you also have the right to file a complaint with the relevant data protection authority if you have concerns about how we process your data.

The rights mentioned depend on the applicable data protection legislation and may therefore be either more limited or more comprehensive.

15. Is your data safe with us?

We use appropriate technical and organizational security measures to protect your personal data stored with us against manipulation, partial or complete loss and against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

You should always treat your access data as confidential and close the browser window when you have finished communicating with us, especially if you share your computer, tablet or smartphone with others.

We also take internal data protection very seriously. Our employees and the service providers we commission are bound by us to maintain confidentiality and comply with data protection regulations.

16. Is the same level of protection provided when data is transferred to the USA?

For the sake of completeness, we would like to point out to users residing or based in Switzerland or the EU that the US authorities have surveillance measures in place in the USA that generally allow the storage of all personal data of all persons whose data has been transferred from Switzerland to the USA. This is done without distinction, restriction or exception on the basis of the objective pursued and without any objective criterion that would make it possible to limit the US authorities' access to the data and its subsequent use to very specific, strictly limited purposes that could justify both access to and use of the data. Furthermore, we would like to point out that there are no legal remedies available in the USA for data subjects from Switzerland that would allow them to gain access to the data concerning them and to have it corrected or deleted, and that there is no effective judicial protection against the general access rights of US authorities. We explicitly draw your attention to this legal and factual situation in order to enable you to make an informed decision about consenting to the use of your data.

We would like to point out to users residing in an EU member state or Switzerland that the USA does not have an adequate level of data protection from the perspective of the European Union and Switzerland, partly due to the issues mentioned in this section. Insofar as we have explained in this data protection declaration that recipients of data (such as Google) are based in the USA, we will ensure that your data is protected at an appropriate level by our partners, either through contractual arrangements with these companies or by ensuring that these companies are certified under the EU-US or Swiss-US Privacy Shield.

17. Can you complain about us?

You have the right to complain to a data protection supervisory authority at any time.

18. What law applies and where is it applied?

This data protection declaration and the contracts that are concluded based on or in connection with this data protection declaration are subject to Swiss law, unless the law of another country is mandatory. The place of jurisdiction is the registered office of Martina Ludescher Ayurveda, unless another place of jurisdiction is mandatory.

19. Can this declaration be changed?

Should individual parts of this data protection declaration be ineffective, this shall not affect the effectiveness of the data protection declaration as a whole. The ineffective part of the data protection declaration shall be replaced by a provision that most closely approximates the economically intended purpose of the invalid part.

It may become necessary to amend this data protection declaration due to the further development of our website and offers or due to changes in legal or official requirements. The current data protection declaration is published on our website.

20. Questions about data protection? Please contact us!

This page was last changed on October 24, 2024. If you have any questions or comments about our legal notices or data protection, please contact us at martina.ludescher@me.com.